Personalization in the Era of Privacy Protection
Unlock your unfair advantage of hyper-personalization and protected data.
Your state-of-the-art service provider for
hyper-personalized marketing campaigns with protected data.
Glued Network puts the power of hyper-personalized messaging and customer experience in the hands of marketing agencies and departments. The result is low-cost, high-margin campaigns that exceed your clients' expectations.
The world has changed – don’t get left behind
Nowadays, customers anticipate that we grasp their desires and requirements. As consumer demands evolve, competition intensifies, and information becomes more intricate, marketing bosses face significant challenges in updating their strategies. This has complicated their responsibilities and positioned them as central to the success of their organizations.
Consumers’
expectations are changing.
Competition
is becoming more advanced.
Data
is increasingly available.
Privacy Regulations
are increasingly adding risk to marketing operations.
The Glued Network Method
Hyper-personalization is the most advanced way brands can tailor their marketing to individual customers. Marketing leaders must recognize that providing a superior customer experience is not only expected but a competitive advantage.
Own & Steward Your Information
Many are still leasing their information and insights from big tech. We help take it all back to your turf.
Activate Hyper-Personalization
Your info empowers the creation of custom and targeted experiences through data, analytics, AI, and automation.
Scalability, Reliability, and Sustainability
Set up to personalize messaging and protect data for the long term with cost controls, bulletproof infrastructure, and near real-time processing.
Hyper-personalization can help by…
As brands compete for consumer attention in a crowded digital landscape, they should look for opportunities to interact with customers more efficiently and make offers with the highest conversion probability.
Maximizing revenue
• Data-driven content generation
• Detailed product targeting
• Next-best-action/ recommendation engine
• Individualized or dynamic pricing
Reducing
cost
• Reduced customer acquisition
and retention costs
• Workflow automation
Elevating customer experience
• In-moment customer journeys
• 24/7, personalized customer service
• Real-time customer segmentation
• Dynamic landing pages and websites
What does hyper-personalization look like?
Personalized Product Recommendations
Personalized marketing isn’t just a tactic for building brand trust and improving the customer experience. When done right, it presents endless opportunities to improve sales.
The product recommendation engine generates over 35 percent conversion by creating unique, hyper-personalized experiences for each customer.
Boost Organic Traffic
Personalization plus imagination equals massive cut-through and audience relevance. It isn’t easy, but it is incredibly effective.
The recommendation engine has been critical to customer retention, as 80 percent of users follow through on a recommendation, and only 20 percent search for content.
Real-Time Offers
The more customer data you get from your consumers, the more tailored your personalized marketing can be.
Marketing campaign effectiveness and incremental revenue via offer redemptions increased three-fold, with an estimated 25% of transactions conducted via the mobile app.
Where to start?
Building your hyper-personalization marketing solution with protected data step-by-step.
State-of-the-art gap analysis
Mapping out your current systems is a great way to visualize all the tools driving your success and pinpoint interoperability, unified data, and AI needs for hyper-personalization and unified, protected data.
Customized blue glueprint™
The next step is to create a customized glueprint™ specifying requirements to glue your MarTech stack and ops together—enabling campaigns to target customers with hyper-personalized strategies using protected, often first-party data.
Cocreate the first activation
The (gap) map and glueprint will power a workshop of the first activation of the planned solution. GN will partner with you to outfit a forthcoming campaign with the hyper-personalization and protected data strategy.
What Our Clients are Saying...
Software Engineering
Ed Kornfeind, Senior Manager
"Simon's data-driven expertise consistently stands out. He enhances customer experiences with streamlined solutions, accelerating adoption and sales. Simon's innovative data strategies have fortified our risk mitigation, driving profitability and growth. He's adept at harnessing data for future ventures, ensuring we remain at the forefront of market trends."
Marketing Agency
Charles Hylan, Managing Director
"Simon is a great guy to work with. He has great technical skills and is a lot of fun to be around. He truly understands the whole picture."
Digital Experience Agency
Sheila Burkett, CEO
"Simon has the unique ability to combine his technical knowledge, attention to detail, and excellent project management skills to deliver quality work. He deeply cares for clients and the product that is being produced. When Simon worked for me at Spry Digital, I trusted him to do what is best for the client."
Operations and Strategy
Jeremy Bedenbaugh, COO
"Simon possesses the rare combination of skill AND character. He can be trusted both personally and professionally. He is a rare genius with high level technical skills who can also accomplish large scale goals. I would recommend Simon for any organization who wants to improve leadership, communication, and performance."
Natural Resources and Sustainability
Mike Duncan, Vice President
"Simon is an innovator and problem solver. I enjoyed working with Simon on solving problems because his solutions often addressed the issue and prepared our systems for future growth. Simon also followed through on implementing his solutions and ensured their success."
Software, Data, and Cloud Infrastructure
Sarina Handa, Practice Director
"Hired for his ability to lead teams and interface with clients, Simon successfully led a team of senior data engineers working in the fraud data space leading to account renewals. He brings out-of-box thinking coupled with a deep technical and empathetic understanding to the trickiest of problems. Simon is a true asset!"
Electronics and Manufacturing
Abhishek Chakravarty, Director
"Simon and I worked together on a project that his team was developing for us, and I must say not only did his team deliver top-notch results, I was extremely impressed with Simon’s project management and customer engagement capabilities. I’d say he is naturally skilled at understanding customer problems and then formulating solutions to address them. It was a pleasure working with him and I definitely look forward to working with him again in the future."
Executive Roundtable Events
Join industry leaders at our Executive Roundtable events. Explore strategies for agency autonomy in the era of vanishing tracking cookies, and navigate profit challenges in today's competitive landscape. Limited spots are available!