Glued Blog

Simon Yost is the CEO of Glued Network. He puts the power of effective digital marketing back in the hands of business owners by unraveling customer and campaign data from big-tech silos and gluing them to your business in a way that puts strategy and performance directly in your hands. The digital marketing industry is currently at a stalemate in the tension between privacy and personalization. Big tech, which is presently removing the autonomy of small businesses and forcing agencies to be toothless service managing marketing platforms, compounds this tension. Simon’s mission is to reduce this stalemate. His vision is clear: empower Marketing and Advertising Agencies to regain their autonomy and reinvent their business models by embracing state-of-the-art data tools presently reserved for enterprise-level players. Simon's mission became a rallying cry to support these agencies in supercharging their marketing campaigns. Instead of perpetually leasing data from big tech, he envisioned a future where agencies invested in their capabilities—establishing resilience and independence in the face of evolving digital landscapes. As the story unfolded, it became evident that Simon's quest wasn't merely about adapting to change but orchestrating a paradigm shift around the urgent need to regain autonomy in digital agencies, big and small.